Friday

Altantic City Beer Festival



We just got back from the Celebration of the Suds Beer Festival in Atlantic City, NJ. Lots of great beers and great people. Thanks to everyone who stopped by our booth.

For anyone who hasn't been to a beer festival, try to get to one at some point. As an attendee, you pay a flat fee (in this case $45 at the door) and you get to taste hundreds of beers with your two ounce glass over a four hour period. The Great American Beer Festival in Denver each fall has over 1800 beers to taste! While some people attend just to get drunk, most are there to taste different styles and brands of beer that they wouldn't normally drink. It's well worth it. And from an exhibitors standpoint, it didn't hurt that we made friends with some of our beer pouring neighbors!

We were also really excited when we saw that our booth was diagonally across from the Magic Hat Brewing Company. They hold a very special place in our company history; the original idea for the refreezable Chillster Coaster was conceived with a Magic Hat #9 after a day of skiing at Mt. Snow. Vermont.

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